One firm, one founder, one obsession.
Walead is Walid Benjelloun: speed of execution, sourcing volume and selection rigor, supported by AI tools that accelerate screening without ever deciding in his place.
We recruit the Sales that others miss.
Walead moves fast because speed is part of the service: a scoped brief within 24h, active sourcing from the next day, a shortlist in under 20 days. We never ration the top of the funnel: as many qualified profiles as it takes get sourced, then filtered with the same rigor all the way to signature.
That rigor rests on a network built around a single specialty, Sales recruitment, and on a sharp read of your real needs: commercial context, team culture, non-negotiable criteria. Walead has run missions for Agicap, Ringover, Voodoo, Dawex and moka.care, from early-stage start-up to unicorn.
Sales recruitment isn't about CVs. It's about energy, resilience and alignment with your market. My job: understand that nuance, and only present profiles who genuinely have the drive.
Walid Benjelloun, Founder Walead
The journey
Freelance Business Developer
Walid starts as an independent, on demanding accounts: Paylib, Lyf Pay, Unilever. No brand, no passive income: just results, call after call.
Account Executive at moka.care
Walid joins moka.care as an Account Executive, on a complex B2B sales cycle in a scale-up environment. Years later, moka.care also becomes a Walead RPO client: the same company, in two different roles.
Founds Walead
Walid founds Walead to bring his sales experience to Sales recruitment. Five years of recruiting to date: three years in embedded RPO, two years in agency-style search, for clients like Ringover, Voodoo, Agicap and Dawex. His conviction stays the same: hiring a salesperson is judged with a salesperson's eye, not a generic HR checklist.
Our approach
Human + AI, never the reverse
Our AI tools source, summarize, and accelerate screening. But the decision always stays human, from the first to the last candidate.
Specialized in start-ups, from seed to unicorn
We don't recruit for everyone. Our territory: early-stage start-ups and scale-ups, up to unicorns like Voodoo, organizations where every Sales hire counts double.
Published pricing, never negotiated behind closed doors
22% success-based recruitment, RPO from €600/day: our rates are public before the first conversation. No hidden quotes, no brackets that climb once trust is built.
4-month guarantee on every offer
If a profile doesn't work out within 4 months of arrival, we replace them. This guarantee applies to every offer, no exceptions or small print.
A role to fill?
Free first call, no commitment. Book a slot or describe your need, we'll get back to you within 24 business hours.